Marketing Information

An Internet Marketing Strategy that Works


You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.

Promoting your web site on-line and building traffic is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with the internet as we would like them to be.

So, what about the large percentages of the population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.

Key Off-Line Internet Marketing Strategies

Here are some of the ways to make your web site known (this list was taken directly from the Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell! 2002:

? TV, print and other advertising

? Stationary and business cards

? Catalogs, fliers, billboards, blimps, etc.

? Direct mail (prominently on every document)

? Telemarketing (make it part of the script)

? News releases to targeted media.

The main principle, to which you can add all your imagination, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS. Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.

Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One of the best ways to market your website off-line is direct mail postcards.

If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets to the office the next day.

This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a post card comes in the mail announcing your web site, she can just turn around and type in your URL and she's at your web site.

Now if someone is in the office reading a trade journal and comes across an article about you in the magazine, it's not difficult for him to copy your URL into his browser and pay your site a visit.

I don't mean to say that those other avenues won't drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.

On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the take right over to their desk top computer, type in your address and go right to your site. Brilliant!

I have seen the greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards.

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did close to $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she's sharing her marketing secrets with others. For more free marketing advice, visit her website at http://www.postcardmania.com


MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
07/08/2019 12:46 PM
Won't Turn Pink In The Can
There's an apocryphal story about a tuna cannery at the turn of the 20th century. How do you position tuna against the much more popular canned salmon? You tell the truth, and create a position statement.
06/06/2019 03:08 PM
4 Reasons Why Digital Marketing Is Important for Small Businesses
83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No".
06/06/2019 03:00 PM
Where Refrigerators Go to Die
We are constantly told if we don't keep up with technology our businesses will fall behind. Where early innovators are quick to embrace the latest labor-saving equipment or software, others still trail the field, hanging on to the last breath until they themselves run the risk of becoming obsolete.
06/04/2019 10:54 AM
Impact of Shift to Polymeric Cables on DC and AC Cable Accessories
In the arena of power transmission, there has been a continual shift from paper cable technology to polymeric-insulated cable technology. However, technicians are still not very certain when it comes to making a right choice between the two of them for their application.
06/04/2019 09:41 AM
Nine Ways to Make Your Business Visible
Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.
06/04/2019 09:38 AM
Marketing With Logic and Emotion
A couple days ago our refrigerator conked out. A repairman showed up today to take a look. The verdict?
06/04/2019 09:36 AM
What a Sasquatch Can Teach You About Attracting Clients
"Nobody likes sleeping on a plastic bag! Other protectors turn your bed crinkly or stiff and they make your mattress noisy, hot and uncomfortable - like a Nickleback concert - or the first year of my marriage!
05/30/2019 10:37 AM
Law 1 - YOU Are the Killer App
This article is the second in an eight-article series on the Seven Laws of Marketing. See the first article at this link.
05/29/2019 05:25 PM
Myths and Truths About Marketing to Millennials
When it comes to marketing tactics and what supposedly works and what doesn't, it can be hard to cut through the myths to get to the facts. If you're trying to market to millennials, here are some important truths you need to keep in mind when creating your campaigns.
05/28/2019 09:22 AM
The 7 Laws of Attracting Your Ideal Clients
A good story has three parts: 1. The original situation of the client, 2. What you did to help them, 3. The results the client realized from working with you.
05/27/2019 04:02 PM
Money - Increase Your Sales by Adding Bonuses
In a practice known as the "baker's dozen" a baker throws in an extra muffin or cinnamon roll when you buy 12. We all love to receive some kind of bonus when we buy a product. But we tend to underestimate how powerful this tool can be to increasing sales.
05/24/2019 12:45 PM
Money - Discovering Your True Value
Today's article is the second in a multi-part series on making more money in your business. The main reason I'm writing this series on making more money is that, in my experience, most independent professionals are simply undercharging for their services. Last week I talked about how limiting beliefs about money may be holding you back.
05/24/2019 12:44 PM
Money - And How to Make More of It
I don't know many independent professionals who wouldn't like to make more money. It seems so simple. Ultimately there are only four ways to make more money in your business: 1.
05/23/2019 01:57 PM
What's the Hardest Part of Marketing Yourself?
Your prospects are not looking for perfection from you; they're looking for assistance and value. If you've got that, perfection is virtually irrelevant.
05/23/2019 01:56 PM
Website Insights for a Site That Attracts More Clients
Virtually all my business over the past 20 years has come from email promotions to those who joined the list on my website. When you don't have a list, you severely limit your marketing possibilities.
05/20/2019 10:45 AM
Directory Websites Listings On Google Need Cleaning Up Big Time
As a start-up consultant I often find myself putting in a little extra effort when it comes to getting the ball rolling. Why, you ask? It's simple, start-ups only succeed when everyone gives 110% and sometimes even that isn't enough. Anyway, let me tell you of a rather enlightening experience I recently had when helping a new company with their grass-roots marketing campaign. First we sat the team down and explained how we were going to do some cold-calling; phone, person-to-person meetings. Really getting out there and going for it, leaving no stone unturned.
05/17/2019 03:19 PM
Fighting Truthiness and Hype in Marketing
In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, "truthiness." Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts. Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions.
05/17/2019 03:13 PM
How to Use Follow-Up to Renew Old Clients
Instead, you want to get into present time and find out about them. And this is definitely the most important part of the call.
05/16/2019 12:00 PM
14 Ways to Improve Your Email Marketing
Email marketing is a cost effective way for small business to get their message across to prospective customers. Whether you are trying to increase click through rates (CTR) to your website or ecommerce store, increase your email open rates or boost the number of times an email is shared, there are some things to keep in mind to help you improve your approach. It's a good way to engage with past, present and future customers.
05/16/2019 11:59 AM
How to Find Your Marketing Sweet Spot
Ever feel you're making a lot of forward progress but don't really know where you're going? Today a client brought this up in an email to me. She's been doing great at attracting new clients but wants to get a different kind of client and is not sure of her direction.
05/16/2019 11:55 AM
Why Nobody Is Reading Your Marketing Content
Almost every week I'm telling a client that there's a big problem with their marketing content. It's not the subject matter, their writing style, their grammar, or even typos. The problem is that their content is simply hard to read because of the way it's formatted.
05/14/2019 03:42 PM
10 Obsessive Ways You're Undermining Your Business
Roger is an independent professional creative, much like you and me. He does his own specialized version of consulting, coaching, and training. Roger is great at what he does and has had many successes, but he often feels unfulfilled and dissatisfied with the progress of his business and marketing.
05/13/2019 01:45 PM
How to Make Your Outreach Campaign Work
I was speaking to a client last week about her marketing plan. She had developed a somewhat complicated plan to get the attention of her prospective clients. It had to do with networking within an organization, getting attention and credibility and then setting up appointments with those she met.
05/09/2019 03:27 PM
Marketing A Business - How To Market A Business On A Small Budget
Starting a business takes a huge amount of cash. The more you can save, the better. Here are some alternatives to help you create some buzz for your business on a budget.
05/09/2019 03:27 PM
The No Joke System for Attracting Clients
A few months ago I re-tooled my system for teaching people to attract new clients. It's a new take on an old approach. I called it ABDO - Attention-Based Direct Outreach.
05/09/2019 09:17 AM
The Long Lost Art of Being Discovered
One of the most of fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab's drug store in Hollywood, by director Mervyn Le Roy in 1936. Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab's, but at the Top Hat Caf?. Nevertheless, this legendary story gave rise to the American myth that "anybody can be discovered, anyone can be successful because of a stroke of luck and the right connections.
05/07/2019 02:10 PM
For GOD's Sake, Just Try Something New!
I really admire successful people. And over the years, I've studied many of them, read their biographies and books and tried to emulate their strategies. These books have helped me, but it wasn't their strategies that gave me the most valuable insights.
05/07/2019 01:10 PM
Is Your Business a "Service" or a "Brand"?
New cell phones were no longer compared to wired phones, but to other cell phones. And what was emphasized were all the new features of that cell phone.
05/07/2019 10:59 AM
Working Your Business From the Zone of Genius
In my experience, there are several more than four. The following are the ones I'm most familiar with, for myself and with client's I've worked with.
05/06/2019 02:57 PM
The Amazing Power of Accountability
I found myself saying to Keith, "OK, I'll go to the gym 3 times a week, starting on Friday. And since that time, almost three weeks ago, I've gone eight times. I do a one-hour circuit using the gym's weight machines.
05/06/2019 02:52 PM
A Guarantee: The Most Powerful Brand for Your Business
I'm currently working with a client right now who does high-end sales training. And we're currently working on the messaging for his website. In the course of our conversations he mentioned that 82% of his clients got a 10:1 ROI on their training investment.
04/30/2019 04:09 PM
The Genius Formula: Plan, Promise, Schedule
The good news is that research has shown exactly what it does take to establish a new positive habit. And it's so simple that most people have missed or disregarded it.
04/30/2019 04:08 PM
Stop an Addictive Habit - And Replace It With an Inspiring One
If James Clear, doesn't float your boat, just use the search function on Medium to find articles on any topic under the sun. Just avoid the political ones! (However, even on that topic, you'll find more interesting, thought-provoking articles than on most news sites.)
04/30/2019 03:59 PM
The Hardest Thing About Being Self-Employed
I rarely travel anywhere for business and meet all my clients by phone or video conference. And email is my preferred communication medium. A perfect set-up for an introvert like me.
04/30/2019 03:57 PM
ChatBot Marketing With Aritificial Intelligence
ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company's marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.
04/30/2019 03:55 PM
Why Most Online Marketing Is a Waste of Time - What Works Instead
These days, when it comes to growing your business, all you hear about is online marketing. And it's what everyone would like to use to attract more of their ideal clients. After all, if more prospective clients simply found your website online, you'd get more business, right?
04/26/2019 09:15 AM
How to Get More Email Response
One of the most successful participants was a career coach who worked with doctors and had also been a practicing doctor herself. She contacted past colleagues by email and phone and was successful in doubling her practice in about three months.
04/24/2019 12:04 PM
3 Steps to Influence Your Personal Brand & Become a Thought Leader
Thought leadership is not just about being known - it's being known to make a difference. Here are 3 steps you can take to gain credibility, influence your industry, and be recognized as a thought leader.
04/24/2019 11:55 AM
How to Successfully Meet the Three Biggest Marketing Challenges
One way to zero in on the value of your service is to define the top three attributes your service possesses. One or two is not enough; five or six tends to dilute your message.
04/24/2019 11:53 AM
How to Select the Right Marketing Strategy for Your Business
I've probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services? These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.
04/24/2019 11:51 AM
Nail Your Marketing Message in Your LinkedIn Profile
First of all, the Summary has limitations. You can't use bold or colored or large size type. But you can use all caps for the headings for each paragraph that makes your summary sections pop out, increasing readability.
04/24/2019 11:50 AM
How to Turn Intangible Concepts Into Tangible Services
You accomplish this is by "writing a service or program into existence." This pure act of creation transforms the intangible into the tangible. And now you really have something to sell.
04/24/2019 11:48 AM
A Different Approach to Goal Setting
We all know that it's important to set goals. Unfortunately, the way we think about goals tends to reduce the chance that we'll achieve them or that they'll fulfill us. This is the first of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.
04/24/2019 11:47 AM
The Five Pillars of Marketing Success
Does the following give a pretty good picture of your current marketing activity? You have a website but you're not really satisfied with it. You go to networking events once in awhile.
04/24/2019 11:44 AM
Habits - The Big Secret to Marketing Success
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.
04/24/2019 11:42 AM
Fearlessness Is About Being, Not Doing23
It's the recognition that being without fear is essential to who we are. It's as normal and as natural as breathing. It's how we were all born. And we can literally come back to fearlessness with every breath. Look, right now you are aware. You are also here and now in this moment.
04/24/2019 11:37 AM
The Fearless Landing
Yes, it may take some time to do these things well and effectively, but they are not inherently fear-inducing. They are things you can learn to do and ultimately apply to attract new clients to your business.
04/23/2019 03:25 PM
Why Is Writing Funny So Hard?
However, if you are determined to maintain your staid, cool demeanor, be my guest. But I'm afraid your emails won't be getting a lot of attention.
04/23/2019 03:25 PM
Marketing Writing: From My Dog's Perspective
1. I've been writing in my business for 35 years. And pretty much regularly, once a week for 22 years. 2. I own two very adorable, wonderful dogs, Dylan and Meera.
04/23/2019 02:41 PM
Marketing Theory Without Execution: An Idea With No Follow-Through
An ongoing debate exists in the marketing industry that begs the following question: Is it more important to devise a marketing strategy or to execute actions to achieve your goal? There are good arguments all the way around this debate, but when it comes down to it, the answer is really... neither. You simply can't be successful without either one.


home | site map |