Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.
When you're passionate about what you do, it shines through to customers--and can make all the difference between lackluster sales and a stunning success.
Ann Marie Rubertone owner of Check It Out, author of "The One Page Marketing Plan" and "13 Household Items You Can Use To Market Your Business" tips for marketing on a shoestring budget that can make the difference between success and failure. Check It Out is a customer-driven marketing firm providing design, writing, editing, desktop publishing services, and hands-on marketing workshops for independent professionals and small businesses. For more information, contact Check It Out (772) 335-0073, www.checkitoutinc.com email@example.com
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Postcard Marketing Done Right
Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer.
To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring
It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear.
The X Factor
So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10.
The 4 P s of Marketing: Effective Marketing Programs Depend On Them
There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business.
Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then..
In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:? Brainstorming? Benchmarking? Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant.
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully.
Laws of Marketing - The 10 Immutable
Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars.
Stop Your Marketing Leaks
Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up.
Corporate Gift Tips To Wow Clients & Associates
1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this.
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro of the Harvard Business School.Gabarro is on the faculty of the Leading Professional Service Firms program, an intensive, one-week executive education program taught twice a year at the Harvard Business School.
11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?Tip 1: Your customers buy your product or service to feel a certain way after their purchase.
How To Turn $100,000 Into $1,191,817 In Just One Year Part II
Turning a modest $100,000 annual turnover into $1,191,817 may sound outrageous but if you really understand the fundamentals of marketing this becomes quite achievable.Once you realise that just improving every area of your marketing can create a multiplying effect on your turnover it's time to look in more detail at exactly which areas you should target.
Getting the Maximum Marketing Mileage Out of Your Nametag
As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company "on stage" is your nametag.
The Bare-Bones Basics Of Multi-Level Marketing
Multi-level marketing is the biggest growth industry in the 1980's. It is the industry that has made corporate giants of Amway, Shaklee, Mary Kay and Herbalife.
Build Lifelong Networks With Your Own Barter Group
I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did.
Trigger Button Marketing
Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers' trigger buttons.By trigger buttons, we mean anything that the customer would find of peculiar value.
Referrals . . .The Secret Weapon
Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web.
Attract Your Dream Customer
Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers.
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.
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