Marketing Information

Meaning and Marketing - The Trigger


In previous articles under "Meaning and Marketing", we havelearned about the verb "To Be" and that the name of God isI AM.

Stephen Hawkings, the world's greatest mathematician, and authorof several books on science and the Universe, was more or less a bum during his university years in England and some yearsthereafter. I think he liked to drink.

Everybody knew he had the GIFT and so did he. He just wasn'tusing it. But then he contracted Lou Gehig's Disease and thatgot him moving.

What was the difference? Hawkings now faced a MUST and for him --he knew -- it was now or never. And this MUST has kept himamazingly alive for many years.

Hawkings was facing a Moral Imperative!

Scarlett O'Hara in the book and movie, "Gone with the Wind", isanother example. However, she didn't have a MUST, not really. She manufactured one. Her's and Margaret Mitchell's words will ring out forever - - "By God, I'll never be hungry again!"

Or did she say, "I'll never eat radishes again!?"

Her link was "Tara" - the Land. But, of course, her link was morethan that. It was Ashley Wilkes. She could care less about RhettButtler.

Whatever her true links are, they were extremely active in herconscious and sub-conscious will and Scarlett literally stormsthe gates of Heaven with her demands and I AM is impressed.So are we.

Never mind that she is a louse. In the end she will find her true SELF and, to her amazement, her true love -- Rhett Butler. So will you.

If you don't face a MUST, you can always manufacture one -- if you want to, as Scarlett did. Don't be fooled. She could have gotten by on radishes, pinto beans, and settled for much less, as most of her neighbors did after the Civil War. She could have lived a very ordinary and miserable life for herself and future family. But that's not what she wanted, was it? That's not what she willed.

A MUST is a Moral Imperative. It's now or never. You've got to get moving and you know it.

What is it you want? Why were you born? What is your destiny? You can only know and find out by allowing your "wheels to hit theroad."

Your Domain is -- YourHighestandYourBest.com

This is the same as -- YouAre.com

(See Article: "Meaning and Marketing: The Links")

Now let's pretend YOU ARE 10 pounds of Pure Uranium and fashion you into a perfect solid ball about 5" in diameter and let's surround you in an amazingly well fortified container and packyou in a powerful explosive.

When the explosive is triggered, the force of the explosion willbe directed inward and not outward and compact you at all pointsa fraction of a second about 5 tons per pixel. The Chain Reaction

is then ignited within the sphere of YOURSELF. After that, it's 10,000,000 degrees Fahrenheit in all directions.

Now this is an almost infinitely tiny explosion compared to our Mrs. Patricia Smith ("Eye of the Storm" Article) whose body plus the Door at the speed of light squared was the size of a proton with a mass of 239lbs. I AM used her to fashion a brand new universe. What will I AM do with you?

Do you and I really have that kind of power? Yes, we do, if we gain weight.

But what seems impossible physically is always possible in our WILLS and in our Imaginations - if we want it to be. And that'sall it takes.

Go ahead. Deny yourself your WILL and your Imagination. But to do so is an excuse, and an excuse is always immoral. And so many people choose to be immoral: not having any direction, meaning,or purpose, and so they just get by from day to day. That's allthey do. It's a smart, safe, but a sad way to live.

So if you are in the category of someone who wishes to live by your Will and Imagination -- and I am assuming that you are -- what are you going to use for your explosive material?

Use your Links! I have dozens, even hundreds. Here are some ofmy links and I am showing you this just to show you what a linklooks like:

"The King of the Golden River" by John Ruskin, a short story whichI read in the 2nd. grade;

The death of Ben in Thomas Wolf's book, "Look Homeward Angel".

Task Force FAITH on the East side of the Chosin Reservoir in theEpic Korean War Battle, Nov. 27 to Dec. 8, 1950.

Movies:

"Moll Flanders" - a model of endurance and true character.

"Solaris" - You will know the price of LOVE.

Music:

"A Banquet of Voices", The Cambridge Singers"Vivaldi Concerti" and Baroque Trumpet Music, Nimbus Records,Nimbus Records #7012

My own real life stories:
The Roller Derby
The Horseshoe Tournament
The Fat Man at the Swimming Pool
The Mile Run
The Penny - (3 very recently found)

People - My Heroes...I have dozens and so do you. But how about this one forstarters:

MyhighestAndMyBest.com/LanceArmstrong

Special Numbers that have meaning only for me:$17.01 & $21.01 (the ladder added in the last week)

Etc, etc, etc...

There is a story behind all my Links. These are the very bestkind of Links -- the ones with a story behind them, from yourvery own life.

BUT YOU DON'T NEED ANY OF MY LINKS. USE YOUR OWN!

Look for your own, find your own - anything that has specialmeaning for you and that empowers you. Open your eyes.They are everywhere!

Surround yourself with YOUR links to your past and present anduse them as explosives to blast yourself to a much better futurefor you and your loved ones. Click on any one of YOUR OWN linksand your will and you should arrive at the same place: YOU andyour Destiny.

YouAre.com
YourHighestAndYourBest.com

Click on these links and you should arrive or ought to arrive at your Ultimate Link:

TheKingdomofIAM.com

You don't believe in GOD? Then just pretend that God is the verb"To Be" and think of God as the way you use the verb "To Be" andall words in your language -- as the way and the means you useto communicate with others. Therefore, every time you use yourlanguage, you will be acknowledging it's true Source.

If God -- I AM -- is anything, S/he is communication. Therefore,let us not fail to communicate. After all, this is what Marketingis all about, isn't it?

NOW YOU LACK ONLY ONE THING: A Trigger!!!

The Trigger is your Moral Imperative.

What is a Trigger? A Trigger can be one of two things:(1) Someone or Something that royally angers you.(2) Someone or something that has exhilarated you and broughtto you a very special JOY.

When Jesus of Nazareth grew up in Galilee, he looked around himand saw plenty to anger him. And it is the same with you and me. When we look around us, what do we see and what do we care about?And do we not feel a similar anger sometimes?

But we can use our anger as a trigger, as many great people havealready done. There are dozens of causes that elicit our anger.Choose one and go with it and use YOUR anger as the Trigger.

But in truth, the ladder (No. 2 -- Joy) may be the best kind of trigger because it has more force and power and you might as well "go for the Gold" in your trigger. This is what manyartists have done. Goethe is just one example.

Unfortunately, LOVE as a trigger has to do with "Unrequited Love",as in the case of Scarlett O'Hara, but it is one of the mostpowerful and energizing forces in the world if you want to makeuse of it. If you don't make use of it, it can destroy you.

Whom or what have you lost that you cannot recover? Instead ofinvesting your life in sadness and regret and sometimes suicide,turn all that energy around and use it as your Trigger.

The only way you can recover what you have lost is by reformingyourself, by re-imagining yourself. When you find your true self,you will have recovered, not only what you have lost, but alsomuch more. You will be and shall become a New Creation.

Your point right now is not to succeed, but to begin. To begin,you must have a Trigger -- a Moral Imperative -- and the bestTrigger is unrequited love.

But if you don't have that, unrequited love, then the other kindwill do.

Don't be fooled by Scarlett O'Hara. When she was reaching forthe gold, she was mostly reaching for Ashley Wilks. She had a

double trigger! She had two triggers. She had both kinds.

Now that you have your TRIGGER -- YouAre.com/Ashley -- it's timeto take cover with your compatriots in your foxholes, to joinhands, and to pray.

Who is there to pull the Trigger? YOU ARE. Use your WILL.

(See Article 3: "Meaning and Marketing: The Will")

It's now Six Trillion, Trillion Degrees and the force of theblast is moving at speeds that trouble the imagination...

(See Article 2: "Meaning and Marketing: The Eye of theStorm")

Have a good life. Find yourself. In finding your TRUE SELF, youwill find your TRUE LOVE and the world in you and around you willnever be the same again.

Who knows? Your Unrequited Love may even come to visit you, butonly after you have made some money, a whole lot of money. Andthen, if you want to -- but I hope you will not want to -- youcan tell him/her where to go.

You are a Network Marketer. You do want to make alot of money,don't you? Isn't that what you want? Isn't that what you WILL?

If not, then why are you in Marketing?

Since your are in Marketing, you might as well go for the Gold.If it was good enough for Scarlett O'Hara, it's good enough forme.

And besides all that, I have some "loves" to recover. Don't you?

Go ahead! Pull the Trigger! Begin!

The best way to read this article is in sequence with the other articles in this series under "Meaning and Marketing": (1) The Hurricane; (2) The Eye of the Storm; (3) The Will; (4) The Links; (5) The Trigger

"The Sorrows of Young Werther" by Johann Wolfgang Von Goethe,Intro by Michael Hulse, Penquin Literature;

E=MC(uppercase2), a book about Einstein's most famous mathematical formula

Paul Snell lives with his wife, Jean, and younger son, Steven, and their dog Blackie in Lexington, NC. He is a former minister in the Presbyterian Church USA and has been in Network Marketing full time since 2002. Paul, at the age of 61, has recently been diagnosed as Bi-Polar with A.D.D. as a minor component. He, with the encouragement of his great mentors at the Power Shift Loop, is an advocate for the treatment of mental illnesses -- all kinds, including substance abuse.

He may be contacted at psnell100@excite.com


MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
05/20/2019 10:45 AM
Directory Websites Listings On Google Need Cleaning Up Big Time
As a start-up consultant I often find myself putting in a little extra effort when it comes to getting the ball rolling. Why, you ask? It's simple, start-ups only succeed when everyone gives 110% and sometimes even that isn't enough. Anyway, let me tell you of a rather enlightening experience I recently had when helping a new company with their grass-roots marketing campaign. First we sat the team down and explained how we were going to do some cold-calling; phone, person-to-person meetings. Really getting out there and going for it, leaving no stone unturned.
05/17/2019 03:19 PM
Fighting Truthiness and Hype in Marketing
In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, "truthiness." Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts. Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions.
05/17/2019 03:13 PM
How to Use Follow-Up to Renew Old Clients
Instead, you want to get into present time and find out about them. And this is definitely the most important part of the call.
05/16/2019 12:00 PM
14 Ways to Improve Your Email Marketing
Email marketing is a cost effective way for small business to get their message across to prospective customers. Whether you are trying to increase click through rates (CTR) to your website or ecommerce store, increase your email open rates or boost the number of times an email is shared, there are some things to keep in mind to help you improve your approach. It's a good way to engage with past, present and future customers.
05/16/2019 11:59 AM
How to Find Your Marketing Sweet Spot
Ever feel you're making a lot of forward progress but don't really know where you're going? Today a client brought this up in an email to me. She's been doing great at attracting new clients but wants to get a different kind of client and is not sure of her direction.
05/16/2019 11:55 AM
Why Nobody Is Reading Your Marketing Content
Almost every week I'm telling a client that there's a big problem with their marketing content. It's not the subject matter, their writing style, their grammar, or even typos. The problem is that their content is simply hard to read because of the way it's formatted.
05/14/2019 03:42 PM
10 Obsessive Ways You're Undermining Your Business
Roger is an independent professional creative, much like you and me. He does his own specialized version of consulting, coaching, and training. Roger is great at what he does and has had many successes, but he often feels unfulfilled and dissatisfied with the progress of his business and marketing.
05/13/2019 01:45 PM
How to Make Your Outreach Campaign Work
I was speaking to a client last week about her marketing plan. She had developed a somewhat complicated plan to get the attention of her prospective clients. It had to do with networking within an organization, getting attention and credibility and then setting up appointments with those she met.
05/09/2019 03:27 PM
Marketing A Business - How To Market A Business On A Small Budget
Starting a business takes a huge amount of cash. The more you can save, the better. Here are some alternatives to help you create some buzz for your business on a budget.
05/09/2019 03:27 PM
The No Joke System for Attracting Clients
A few months ago I re-tooled my system for teaching people to attract new clients. It's a new take on an old approach. I called it ABDO - Attention-Based Direct Outreach.
05/09/2019 09:17 AM
The Long Lost Art of Being Discovered
One of the most of fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab's drug store in Hollywood, by director Mervyn Le Roy in 1936. Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab's, but at the Top Hat Caf?. Nevertheless, this legendary story gave rise to the American myth that "anybody can be discovered, anyone can be successful because of a stroke of luck and the right connections.
05/07/2019 02:10 PM
For GOD's Sake, Just Try Something New!
I really admire successful people. And over the years, I've studied many of them, read their biographies and books and tried to emulate their strategies. These books have helped me, but it wasn't their strategies that gave me the most valuable insights.
05/07/2019 01:10 PM
Is Your Business a "Service" or a "Brand"?
New cell phones were no longer compared to wired phones, but to other cell phones. And what was emphasized were all the new features of that cell phone.
05/07/2019 10:59 AM
Working Your Business From the Zone of Genius
In my experience, there are several more than four. The following are the ones I'm most familiar with, for myself and with client's I've worked with.
05/06/2019 02:57 PM
The Amazing Power of Accountability
I found myself saying to Keith, "OK, I'll go to the gym 3 times a week, starting on Friday. And since that time, almost three weeks ago, I've gone eight times. I do a one-hour circuit using the gym's weight machines.
05/06/2019 02:52 PM
A Guarantee: The Most Powerful Brand for Your Business
I'm currently working with a client right now who does high-end sales training. And we're currently working on the messaging for his website. In the course of our conversations he mentioned that 82% of his clients got a 10:1 ROI on their training investment.
04/30/2019 04:09 PM
The Genius Formula: Plan, Promise, Schedule
The good news is that research has shown exactly what it does take to establish a new positive habit. And it's so simple that most people have missed or disregarded it.
04/30/2019 04:08 PM
Stop an Addictive Habit - And Replace It With an Inspiring One
If James Clear, doesn't float your boat, just use the search function on Medium to find articles on any topic under the sun. Just avoid the political ones! (However, even on that topic, you'll find more interesting, thought-provoking articles than on most news sites.)
04/30/2019 03:59 PM
The Hardest Thing About Being Self-Employed
I rarely travel anywhere for business and meet all my clients by phone or video conference. And email is my preferred communication medium. A perfect set-up for an introvert like me.
04/30/2019 03:57 PM
ChatBot Marketing With Aritificial Intelligence
ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company's marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.
04/30/2019 03:55 PM
Why Most Online Marketing Is a Waste of Time - What Works Instead
These days, when it comes to growing your business, all you hear about is online marketing. And it's what everyone would like to use to attract more of their ideal clients. After all, if more prospective clients simply found your website online, you'd get more business, right?
04/26/2019 09:15 AM
How to Get More Email Response
One of the most successful participants was a career coach who worked with doctors and had also been a practicing doctor herself. She contacted past colleagues by email and phone and was successful in doubling her practice in about three months.
04/24/2019 12:04 PM
3 Steps to Influence Your Personal Brand & Become a Thought Leader
Thought leadership is not just about being known - it's being known to make a difference. Here are 3 steps you can take to gain credibility, influence your industry, and be recognized as a thought leader.
04/24/2019 11:55 AM
How to Successfully Meet the Three Biggest Marketing Challenges
One way to zero in on the value of your service is to define the top three attributes your service possesses. One or two is not enough; five or six tends to dilute your message.
04/24/2019 11:53 AM
How to Select the Right Marketing Strategy for Your Business
I've probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services? These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.
04/24/2019 11:51 AM
Nail Your Marketing Message in Your LinkedIn Profile
First of all, the Summary has limitations. You can't use bold or colored or large size type. But you can use all caps for the headings for each paragraph that makes your summary sections pop out, increasing readability.
04/24/2019 11:50 AM
How to Turn Intangible Concepts Into Tangible Services
You accomplish this is by "writing a service or program into existence." This pure act of creation transforms the intangible into the tangible. And now you really have something to sell.
04/24/2019 11:48 AM
A Different Approach to Goal Setting
We all know that it's important to set goals. Unfortunately, the way we think about goals tends to reduce the chance that we'll achieve them or that they'll fulfill us. This is the first of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.
04/24/2019 11:47 AM
The Five Pillars of Marketing Success
Does the following give a pretty good picture of your current marketing activity? You have a website but you're not really satisfied with it. You go to networking events once in awhile.
04/24/2019 11:44 AM
Habits - The Big Secret to Marketing Success
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.
04/24/2019 11:42 AM
Fearlessness Is About Being, Not Doing23
It's the recognition that being without fear is essential to who we are. It's as normal and as natural as breathing. It's how we were all born. And we can literally come back to fearlessness with every breath. Look, right now you are aware. You are also here and now in this moment.
04/24/2019 11:37 AM
The Fearless Landing
Yes, it may take some time to do these things well and effectively, but they are not inherently fear-inducing. They are things you can learn to do and ultimately apply to attract new clients to your business.
04/23/2019 03:25 PM
Why Is Writing Funny So Hard?
However, if you are determined to maintain your staid, cool demeanor, be my guest. But I'm afraid your emails won't be getting a lot of attention.
04/23/2019 03:25 PM
Marketing Writing: From My Dog's Perspective
1. I've been writing in my business for 35 years. And pretty much regularly, once a week for 22 years. 2. I own two very adorable, wonderful dogs, Dylan and Meera.
04/23/2019 02:41 PM
Marketing Theory Without Execution: An Idea With No Follow-Through
An ongoing debate exists in the marketing industry that begs the following question: Is it more important to devise a marketing strategy or to execute actions to achieve your goal? There are good arguments all the way around this debate, but when it comes down to it, the answer is really... neither. You simply can't be successful without either one.
04/23/2019 02:27 PM
What Is Forex and How To Get Better at Forex Trading
What is Forex? There is a lot of talk about Forex in financial circles, but it has also infiltrated into the mainstream discussion in the past few years. In simple terms, Forex is a way of referring to the foreign exchange market, where various currencies are traded.
04/23/2019 10:26 AM
Getting a Return on Investment (ROI) From Your Business
There is no doubt that you would work very hard to make a success of your brand and your business and that you will at some point be able to bring your business to the next level. However, does all of your hard work, time, and energy yield monetary results as well as your ability to build meaningful relationships, etc.?
04/23/2019 10:23 AM
The Key to Make Your Marketing Message Stand Out
Whether you're delivering your elevator pitch at a networking event, introducing yourself at a business reception, answering the question at a cocktail party, or promoting your services in print, you need to clearly articulate what it is that you do... and make it interesting.
04/23/2019 10:15 AM
Digital Marketing As A Subset Of Business Development Strategies
The paths used to reach clients are classified as channels; with that said it is plain to see that there are multiple channels that may be employed in order to reach chosen target market segments. One such marketing channel the digital path which can be further segmented into sub channels [video marketing, social media etc etc].
04/23/2019 10:02 AM
Direct From Website Audio Recording & Digital Marketing
Content on the internet and in the world of digital marketing is created and shared in different formats. Audio is one of the principle means of digital marketing communications and the ability for businesses to be able to capture the full sentiments of their customers through voice is on the rise.
04/23/2019 09:36 AM
How to Make a Cold Call
Thousands of articles and a few books have been written on the topic of cold-calling. I've read my share and am not impressed. That's because many scripts are canned or just plain corny. Others are too long, too 'sellzy,' or just too much. I want to show you what really works. It's 56 words and 15 seconds that I use with 99.9 percent success rate. I know that sounds like an over-hyped promise, but it's not. When practiced and delivered in a natural, calm, and confident voice tone -- this simple script pays dividends. Here's the thing: People want - and need - your product or service. The problem lies in what you're saying, and how you're saying it. I don't know of a more easier, effective, quicker, and annoyance-free way to solve this problem and make the connection than these 56 words.
04/08/2019 09:37 AM
Running a Successful Business in the Digital Age
Running a successful business in the digital age comes with its own set of challenges, although, in many ways, you probably have an easier time achieving your business' goals now than you would have before. Nowadays, you have a lot of tools at your fingertips that can really make a positive difference to your business.
04/08/2019 09:36 AM
Running a Successful Business in the Digital Age
Running a successful business in the digital age comes with its own set of challenges, although, in many ways, you probably have an easier time achieving your business' goals now than you would have before. Nowadays, you have a lot of tools at your fingertips that can really make a positive difference to your business.
04/03/2019 09:26 AM
Your Market Is a Moving Target! Your Marketing Needs to Move Also!
One of the first tasks of marketing is to define your targeted market. Unless you have a good description and understanding of the market(s) you want to attract, your marketing efforts will not hit the target... because you don't know who or what the target is.
04/01/2019 11:29 AM
Affiliate Marketing for Beginners: A Step by Step Guide
Everyday, millions of dollars are spent on online purchases. The Internet is a goldmine and the bandwagon isn't full. There are hundreds of thousands of e-commerce websites out there. And although there are 7 billion people in the planet, there is little likelihood that someone is going to find your online business unless you spend money on advertising. And this is where Affiliate Marketing comes in.
03/29/2019 04:41 PM
Working Effectively With Millennials
Millennials are a generation of people who feel that the world is theirs. However, with that in mind, they are also willing to work hard to ensure that the world in which they live is the best that it can possibly be for everyone who lives in it. Millennials embrace change as it comes about. They are also open-minded about accepting new ideas.
03/27/2019 02:50 PM
Marketing Wisdom Outlasts Fads and Fashions
Each new marketing channel brings claims that it has rendered everything that came before old-fashioned or obsolete. The reality is that hard-earned wisdom about marketing will outperform the day's trends. This article explains why.
03/26/2019 02:17 PM
Study Election and Learn Marketing Techniques
From now until the elections in November, you and I will become inundated with campaign 2018 from candidates for local, regional, state, and national offices (from U.S. Senator to local school boards). We will be receiving many thousands of marketing messages to attract votes and funding. Our mailboxes will start overflowing with campaign literature. Our inboxes will get clogged with emails from candidates and their supporters. Social media will be filled with "Likes" from our "Friends." News stories on TV, radio, and newspapers will crowd out less important news. Media advertising will explode. Observing the process is like taking a master's class on business strategy and tactics.
03/18/2019 12:01 PM
Why Is a Headline Like a Police Siren?
We all know the alarming shock of seeing the flashing lights and hearing the piercing scream of a police car, fire truck, or ambulance, and we all know what to do when one of these vehicles comes into our hearing and visual range. We pull over to the curb and stop quickly. That's exactly the reaction we, as marketers, want to create when writing headlines for our marketing material.
02/05/2019 05:13 PM
Develop A Marketing And Marketing Communications Strategy And Plan For Small Or Midsized Companies
Planning for marketing and marketing communications for the year ahead is never an easy task. Lack of resources (people, time, budget), keeping up with trends, obtaining quality leads and improving brand awareness and reputation has become increasingly difficult for organizations - be they B2B, B2C or nonprofit. This article should make developing a marketing and marketing communications strategy, plan, and budget more profitable for the brand while also improving its ROI.


home | site map |