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Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash flow moving that will also keep your product creating aligned and focused. Find your gold mine in your surroundings by looking at any promotional literature you have created, audio or video tapes you have produced, press releases or articles about or by you, your product catalog or list and even your business card.
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.
Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget
"I know I need to market my business in order to grow my business, but right now I can't afford it."I have heard this statement numerous times from business owners that are struggling to stay in business.
Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment
Why Trying to "Get the Appointment" Can be a Recipe for Dis-AppoinmentLast week, this e-mail from Jack arrived in my inbox:To: Ari GalperFrom: JackSubj.: Help! I need to get more appointments Dear Ari,I've just coined a new disease for the medical books,and I'm hoping you can help me cure it.
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a SuccessIf you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to do this is to use their name so they realize you are speaking directly to them.
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception.
Flesh Eating Spiders And Other Marketing Horrors
After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies.
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer.
Cook Up Something Special: How To Create A WOW Experience For Your Clients
My niece recently graduated from high school,and my family spent the entire morning, evening, and night celebrating this wonderful once in a lifetime event with her.Our final celebration was dinner at a restaurant chosen by my niece.
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are"giving away" their business services - and thenwonder why people aren't hiring them in droves. Inthe name of "marketing," business owners areproviding way too much information for free.
The Power of a Survey
How many times have you been asked to participate in a survey? If you are anything like me then the answer is probably hundreds. I am often being stopped in the street and invited to take part in a survey that will only take a few minutes.
Marketing to Hispanics/Latinos
A powerful consumer market with annual spending power exceeding $350 billion, Hispanics-or should that be Latinos?-have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the labels straight.Is it "Hispanics" or "Latinos"?Hispanics and Latinos have hotly debated that question for years, and apparently, picking one answer over the other means drawing political, social, and generational lines in the sand.
Marketing The Real You
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call.
More Scams! Do you Really Believe It?
Quit spreading those chain letters, nothing is going to happen to you if you don't mail it to the next person. However, there is a better chance that if you continue mailing, you may have the FTC on you.
Incentives For Customers? Whats New?
Lost & Found for the 21st CenturyHere in the 21st century our lives have become more and more reliant on mobile items. As we go through our days, keeping a mental log of everything we have and where we have it becomes more and more difficult.
Free Publicity for Restaurants
One of the best ways to get a restaurant free publicity is bytaking advantage of events and seizing the opportunity.For example, February 5th is Television Weather Persons' Day!Bet you didn't even know such a day existed, but it does, andit can give you free publicity.
Love My Dentist
I love my dentist! When is the last time you could say thatabout yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do.
People Arent Interested in You or Your Company
Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your Web site - or mailing or brochure.
Top 10 Dos and Donts for an Effective Business Referral Network!
Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success".
A Successful Solution: 10 Things to Consider
A provocation for the coming year, decade, century or millennium.By now, you've set a working direction for the year, established clear-cut objectives.
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