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A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to build traffic at your website. A reciprocal link is where two websites agree to host a link to each other on their websites.
8 Ways to Fill a Workshop in a Bum Economy
Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be tough.
Down To The Wire
When you want to win and woo new clients with national publicity -- and don't have an enormous budget to distribute your message -- turn to the news wires. But first, be sure you're telling a story that's worth printing.
The Greatest Business Tips are FREE
The best way for someone to hang on to a tip is on a business card.Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips are well received and they are getting their name associated with "the answers are out there".
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid?My answer is three-fold.First, focus on the SOLUTION you are providingWhat is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your "scary" or "misunderstood" product or service, you are selling pain relief or healing.
Do You Really Know Your Prospect?
I'd like to introduce you to someone. I don't actually know his name, but I'm hoping you do.
Do Not Consider Running the Same Yellow Page Ad until You Read This
Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand, business owners know they need to be there - even though everyone they compete against is there, too. They rightly fear their ad won't get noticed.
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets.
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.
Why You Dont NEED a Marketing Plan
If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?No, no, and um, no.
Networking the Media
The media is a business's absolute best friend. It is THEsource of information distribution to the masses.
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you may be wondering like many others if Matrix Web Sites are Legal!Before answering this, you may know that there are some wonderful deals offered on the net, that will make you want to jump at it. Keep your shirt on.
Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry.
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception.
The 7 Commandments of Marketing
Marketing is the key to success with any business, online or traditional. You can have a website or business location.
10 Tips For Packaging That Sells Products To Boomers
Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment.
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.
How to Save Thousands on Your Marketing
Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should.
Refresh Your Web Site
So you have a Web site. And so does most every business these days.
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.
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