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Hermey Wants To Be A Dentist
December marked the 40th anniversary of the original broadcast of the classic "Rudolph The Red-Nosed Reindeer"©, network television's longest-running, highest-rated holiday special. From my earliest childhood memories, watching Rudolph has been a tradition, one that continues today with my own family.
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way.
Read Your Markets Mind - 3 Great Market Research Resources
Starting a new online business, developing a new product,launching a new marketing campaign, buying advertisingcan all depend on how well you are able to research yourmarket.All business is based on demand.
Create A Business Card That Sells and is Effective
Why does your business need a business card?Business card is a powerful piece of card handed out to your clients or given to you by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of your business to anyone.
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good.
Gaining Business Intelligence
A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset - your customers - can make or break the success of your company.
The M-Word (Marketing) Phase 2
Last month we looked at what you need to do before you spend money on marketing brochures, a website, advertising or even go out to network. During Phase 1, it's all about crafting your message.
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is.
Using a Contact List Profitably Part One
In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what to do with that list once you have it.
How to Brief a Marketing Agency
A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed.
Planning Your Postcard Marketing Campaign
Before you create your postcard, do a little planning. Ask yourself:1.
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts. From the boardroom to the frontlines to the client across the country, corporate awards and gifts offer many benefits to enhance performance.
Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits
What is Upselling?It means pre-selling any additional features of yourproducts and services even before your customersmake a purchase.For example, let's say you're selling a computer with a 15" monitor for $600.
Grab Your Audience by Focusing on Benefits
Have you ever chosen to pay attention to someone just because they were so self-absorbed they didn't even know you were in the room? Of course not! We pay attention to people who take an interest in us. If we want our readers to pay attention to us, we better pay attention to them!The people we come in contact with through the course of our jobs are human beings with feelings, needs, wants, and desires.
New Years Planning Critical Success Factors
New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time.
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U.
Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential customer does to access your shopping cart.
Loyalty Cards Systems - Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!In order to set up a great marketing strategy, you need to write it out in black and white.
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc.
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