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10 Tips For Packaging That Sells Products To Boomers
Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment.
Build your Trade Show - Virtually
Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually.
Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year.
Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you'll be irritated to know, is clear. It depends.
Brainstorming Techniques as New Product Development Strategies
When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition.
Global Market in the Cyber world-Go and Get It !
With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not only has Internet gained importance as an important medium of communication but also has given a platform to thousands of people to nurture their entrepreneurship and realize their dreams of self-employment.
Marketing Lessons From TV's The Apprentice
Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines.
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated.
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot.
If You Can't Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, "What do youdo?" Do you talk about YOU? Do you talk about yourproducts/services? Do you talk about your industry?Do you explain the process of how your products/serviceswork? If you answered yes to any of these questions youare missing an enormous opportunity.Every time someone asks you "What do you do?" andevery time someone reads your marketing materials youhave the opportunity to:* Interest potential clients* Increase the potential for referrals* Find out about potential strategic alliances* Create recognition for yourself and your business* Position yourself as an expertStop right now and take the time to discover how to answerthe question, "What do you do?" in a profitable way.
Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll on smallbusinesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses.
Marketing The Real You
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call.
When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips
There comes a time in every small businessperson's life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient.
Inform vs. Excite
excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn't do the whole job.
Writing A Marketing Strategy
It is my belief that if anyone is to suceed in any type of business then the business needs to be marketed to it's target consumers in an effective manner. In order to do this effectively rather than in an ad hoc, probably expensive, manner I propose the construction of a marketing plan.
Direct Mail Postcard Rules
It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.
Most Wanted Response... How To Make It Work
"When I walked into the grocery store last Saturday, I was just 'browsing.' But.
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now.
Viral marketing involves the use of surf-exchanges, and if you don't know what a surf-exchange is, itsa site that you can join, often for free, and exchange web page views with other members.You submit the website you wish to promote, and then you usually get a 'start page' that you load into your web browser and you start to view other web pages.
Eight Advantages of Fundraising Letters Over Other Methods
1. PersonalFundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone.
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