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How Do You Know Your Clients Cant Pay More?
"My clients can't afford higher rates."When more than 330 business owners and self-employedprofessionals checked off reasons why their income wasnot going through the roof, this statement was chosenmore often than any other.
Standing Above The Crowd
In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same - or similar - product and/or service. Here are several strategies that can help you accomplish this:Help your clients achieve their goals.
Mortgage Marketing - What Your Client Wants
Your business depends on the successof your marketing efforts. If your marketing works, you'll get rich.
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product.
Target Market - 3 Big Reasons You Need To Know Yours
Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you may be wondering like many others if Matrix Web Sites are Legal!Before answering this, you may know that there are some wonderful deals offered on the net, that will make you want to jump at it. Keep your shirt on.
Attract Your Dream Customer
Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers.
Small Business Pricing Strategies
Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again.
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs.
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion.
Why Great Companies Survey: Martian Logic!
If an alien civilization from Mars was planning a friendly takeover of our planet they would seek to make sure they understood our way of life and our way of thought.The only way they could accomplish their objective would be by asking questions which they could genuinely understand and then plan a strategy accordingly.
Direct Mail Response Devices and How to Craft Them
Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive.
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?Well, folks are looking at you. Yes, it's like you are on stage.
The Benefits of a Marketing Plan
What is a Marketing Plan?Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this.
Global Market in the Cyber world-Go and Get It !
With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not only has Internet gained importance as an important medium of communication but also has given a platform to thousands of people to nurture their entrepreneurship and realize their dreams of self-employment.
What You MUST Understand About Your Web Numbers
Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about .
Arts Marketing : Suggestions for Students and Beginners
Many artists create art but when it comes to marketing and selling their work, well, that is another story. It may seem daunting at first but artists can do marketing easily if they just think logically and commit time to the effort.
Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers.
Corporate Gift Tips To Wow Clients & Associates
1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this.
The Secrets of?
A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization.
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