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Have You Sold Your Internal Customers?
You can make the sale. You know your core message.
Baby Boomers - Marketing to the Me Generation
Unless you've been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the largest, most knowledgeable and most fiscally influential demographic group in American history, their motto could very well be: Where does a 750-pound gorilla sit? Anywhere it wants!Getting to Know ThemDubbed the "Me Generation" for their nonstop quest for self-gratification, many "Boomers" pride themselves on their counterculture values, for having led movements for social rights and environmental awareness.
Direct Mail Response Rate Boosters (12 tips and ideas)
1. Mail to a different listYour list is the most important part of your direct mail campaign.
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort.
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers.
What Are People Buying Online?
Benefits, that's what!Whether you're selling in print or in person, it's a universal truth.And success in both worlds requires a counterintuitive approach.
How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.
Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use.
How To Get Celebrities To Endorse YOUR Product
How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info.
First to Market Theory
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify products and services in order to make a point and simply lump them all together.
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for old advertising or marketing campaigns? If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming.
Getting the Maximum Marketing Mileage Out of Your Nametag
As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company "on stage" is your nametag.
Budget Your Branding
It is very important to regularly monitor your advertising activities in the process of brand building, to realize how much they are contributing to the bottom line. Expediting marketing expenses wouldn't generally lead to a stronger brand name.
Use The Neglected Weapons In Your Marketing Arsenal
Business marketers have a lot of weapons in their arsenals but they often overlook some very important ones. So, let's do a quick inventory.
Psychology of Setting Prices
Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus.
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings.
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified.
Mortgage Marketing - What Your Client Wants
Your business depends on the successof your marketing efforts. If your marketing works, you'll get rich.
Loan Officer Marketing - How to Target the Right Agents
Once there was a loan officer, who marketed his services to some Realtors®. His story went something like this.
12 Lessons I Picked Up from Attending Seminars
So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted.
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company's reason for being. And smaller companies will find it to be one of the hardest working tools.
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