Marketing Information

Marketing Information

Using a Marketing Calendar Template


Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do.

You're In Charge. Now What?


For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened.

Creating Customer Value


The purpose of business is to create and retain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care?add any high sounding word with 'customer' preceding or succeeding that word and you have a new model, a new theory.

10 Steps to a Great Newsletter


A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.

Sage Advice from a Marketing Expert!


An international hair-cutting chain opened a new store directly across the street from the small town's only barbershop owned and operated by a man affectionately known to the locals as 'ol'Joe'.Joe and his barbershop were fixtures on Main Street for over twenty-eight years where he had enjoyed the privilege of trimming the hair on every man and boy in the community.

SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?


Imagine having at your disposal a means to immediately inform house buyers that you have just the property they are looking for. Potential buyers have given their details and their preferences - imagine that you can send them this information no matter where they are or what they are doing, they can read it at a time that's convenient and can act accordingly in their own time.

How to Brief a Marketing Agency


A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed.

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them


The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur.

Reasons Why People Usually Dont Buy Again


There are many psychological reasons why people will buyfrom the first time and why they do not buy from you again.There are books on many of these reasons.

Marketing on the Cheap: Write? Right!!


We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever.

Time for A Marketing Tune-up


If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn't have gotten into the game to begin with.

Effective Tips For Telemarketers


I had a telemarketer call me recently. Here's a rough transcript of the conversation.

Educating Your Customers


One of the biggest marketing mistakes businesses make today is failing to educate their prospects and customers about the unique advantages that are being offered to them. The cornerstone of any marketing plan should be to educate your customers.

Laws of Marketing - The 10 Immutable


Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars.

Market Your Identity


One of the most critical but overlooked parts of business success is using your identity. If you want to build a successful business you have to strike the word image from your vocabulary right from the start.

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Business:Marketing Articles from EzineArticles.com
04/24/2019 12:04 PM
3 Steps to Influence Your Personal Brand & Become a Thought Leader
Thought leadership is not just about being known - it's being known to make a difference. Here are 3 steps you can take to gain credibility, influence your industry, and be recognized as a thought leader.
04/24/2019 11:55 AM
How to Successfully Meet the Three Biggest Marketing Challenges
One way to zero in on the value of your service is to define the top three attributes your service possesses. One or two is not enough; five or six tends to dilute your message.
04/24/2019 11:53 AM
How to Select the Right Marketing Strategy for Your Business
I've probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services? These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.
04/24/2019 11:51 AM
Nail Your Marketing Message in Your LinkedIn Profile
First of all, the Summary has limitations. You can't use bold or colored or large size type. But you can use all caps for the headings for each paragraph that makes your summary sections pop out, increasing readability.
04/24/2019 11:50 AM
How to Turn Intangible Concepts Into Tangible Services
You accomplish this is by "writing a service or program into existence." This pure act of creation transforms the intangible into the tangible. And now you really have something to sell.
04/24/2019 11:48 AM
A Different Approach to Goal Setting
We all know that it's important to set goals. Unfortunately, the way we think about goals tends to reduce the chance that we'll achieve them or that they'll fulfill us. This is the first of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.
04/24/2019 11:47 AM
The Five Pillars of Marketing Success
Does the following give a pretty good picture of your current marketing activity? You have a website but you're not really satisfied with it. You go to networking events once in awhile.
04/24/2019 11:44 AM
Habits - The Big Secret to Marketing Success
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.
04/24/2019 11:42 AM
Fearlessness Is About Being, Not Doing23
It's the recognition that being without fear is essential to who we are. It's as normal and as natural as breathing. It's how we were all born. And we can literally come back to fearlessness with every breath. Look, right now you are aware. You are also here and now in this moment.
04/24/2019 11:37 AM
The Fearless Landing
Yes, it may take some time to do these things well and effectively, but they are not inherently fear-inducing. They are things you can learn to do and ultimately apply to attract new clients to your business.
04/23/2019 03:25 PM
Why Is Writing Funny So Hard?
However, if you are determined to maintain your staid, cool demeanor, be my guest. But I'm afraid your emails won't be getting a lot of attention.
04/23/2019 03:25 PM
Marketing Writing: From My Dog's Perspective
1. I've been writing in my business for 35 years. And pretty much regularly, once a week for 22 years. 2. I own two very adorable, wonderful dogs, Dylan and Meera.
04/23/2019 02:41 PM
Marketing Theory Without Execution: An Idea With No Follow-Through
An ongoing debate exists in the marketing industry that begs the following question: Is it more important to devise a marketing strategy or to execute actions to achieve your goal? There are good arguments all the way around this debate, but when it comes down to it, the answer is really... neither. You simply can't be successful without either one.
04/23/2019 02:27 PM
What Is Forex and How To Get Better at Forex Trading
What is Forex? There is a lot of talk about Forex in financial circles, but it has also infiltrated into the mainstream discussion in the past few years. In simple terms, Forex is a way of referring to the foreign exchange market, where various currencies are traded.
04/23/2019 10:26 AM
Getting a Return on Investment (ROI) From Your Business
There is no doubt that you would work very hard to make a success of your brand and your business and that you will at some point be able to bring your business to the next level. However, does all of your hard work, time, and energy yield monetary results as well as your ability to build meaningful relationships, etc.?
04/23/2019 10:23 AM
The Key to Make Your Marketing Message Stand Out
Whether you're delivering your elevator pitch at a networking event, introducing yourself at a business reception, answering the question at a cocktail party, or promoting your services in print, you need to clearly articulate what it is that you do... and make it interesting.
04/23/2019 10:15 AM
Digital Marketing As A Subset Of Business Development Strategies
The paths used to reach clients are classified as channels; with that said it is plain to see that there are multiple channels that may be employed in order to reach chosen target market segments. One such marketing channel the digital path which can be further segmented into sub channels [video marketing, social media etc etc].
04/23/2019 10:02 AM
Direct From Website Audio Recording & Digital Marketing
Content on the internet and in the world of digital marketing is created and shared in different formats. Audio is one of the principle means of digital marketing communications and the ability for businesses to be able to capture the full sentiments of their customers through voice is on the rise.
04/23/2019 09:36 AM
How to Make a Cold Call
Thousands of articles and a few books have been written on the topic of cold-calling. I've read my share and am not impressed. That's because many scripts are canned or just plain corny. Others are too long, too 'sellzy,' or just too much. I want to show you what really works. It's 56 words and 15 seconds that I use with 99.9 percent success rate. I know that sounds like an over-hyped promise, but it's not. When practiced and delivered in a natural, calm, and confident voice tone -- this simple script pays dividends. Here's the thing: People want - and need - your product or service. The problem lies in what you're saying, and how you're saying it. I don't know of a more easier, effective, quicker, and annoyance-free way to solve this problem and make the connection than these 56 words.
04/08/2019 09:37 AM
Running a Successful Business in the Digital Age
Running a successful business in the digital age comes with its own set of challenges, although, in many ways, you probably have an easier time achieving your business' goals now than you would have before. Nowadays, you have a lot of tools at your fingertips that can really make a positive difference to your business.
04/08/2019 09:36 AM
Running a Successful Business in the Digital Age
Running a successful business in the digital age comes with its own set of challenges, although, in many ways, you probably have an easier time achieving your business' goals now than you would have before. Nowadays, you have a lot of tools at your fingertips that can really make a positive difference to your business.
04/03/2019 09:26 AM
Your Market Is a Moving Target! Your Marketing Needs to Move Also!
One of the first tasks of marketing is to define your targeted market. Unless you have a good description and understanding of the market(s) you want to attract, your marketing efforts will not hit the target... because you don't know who or what the target is.
04/01/2019 11:29 AM
Affiliate Marketing for Beginners: A Step by Step Guide
Everyday, millions of dollars are spent on online purchases. The Internet is a goldmine and the bandwagon isn't full. There are hundreds of thousands of e-commerce websites out there. And although there are 7 billion people in the planet, there is little likelihood that someone is going to find your online business unless you spend money on advertising. And this is where Affiliate Marketing comes in.
03/29/2019 04:41 PM
Working Effectively With Millennials
Millennials are a generation of people who feel that the world is theirs. However, with that in mind, they are also willing to work hard to ensure that the world in which they live is the best that it can possibly be for everyone who lives in it. Millennials embrace change as it comes about. They are also open-minded about accepting new ideas.
03/27/2019 02:50 PM
Marketing Wisdom Outlasts Fads and Fashions
Each new marketing channel brings claims that it has rendered everything that came before old-fashioned or obsolete. The reality is that hard-earned wisdom about marketing will outperform the day's trends. This article explains why.
03/26/2019 02:17 PM
Study Election and Learn Marketing Techniques
From now until the elections in November, you and I will become inundated with campaign 2018 from candidates for local, regional, state, and national offices (from U.S. Senator to local school boards). We will be receiving many thousands of marketing messages to attract votes and funding. Our mailboxes will start overflowing with campaign literature. Our inboxes will get clogged with emails from candidates and their supporters. Social media will be filled with "Likes" from our "Friends." News stories on TV, radio, and newspapers will crowd out less important news. Media advertising will explode. Observing the process is like taking a master's class on business strategy and tactics.
03/18/2019 12:01 PM
Why Is a Headline Like a Police Siren?
We all know the alarming shock of seeing the flashing lights and hearing the piercing scream of a police car, fire truck, or ambulance, and we all know what to do when one of these vehicles comes into our hearing and visual range. We pull over to the curb and stop quickly. That's exactly the reaction we, as marketers, want to create when writing headlines for our marketing material.
02/05/2019 05:13 PM
Develop A Marketing And Marketing Communications Strategy And Plan For Small Or Midsized Companies
Planning for marketing and marketing communications for the year ahead is never an easy task. Lack of resources (people, time, budget), keeping up with trends, obtaining quality leads and improving brand awareness and reputation has become increasingly difficult for organizations - be they B2B, B2C or nonprofit. This article should make developing a marketing and marketing communications strategy, plan, and budget more profitable for the brand while also improving its ROI.
01/29/2019 04:41 PM
Small Business Online Coach: What No One Tells You About ROI in Small Business Marketing
It's not easy to operate a small business. Therefore, it's important that you know more about ways to boost your marketing ISO. Since small business owners have limited budget, tight profit margins, and fewer resources, it's hard for them to cover their expenses at times. That's why many small business owners take care of multiple aspects of their business to fill in the gap. In this article, we are going to share a few secret tips with you that can help you increase your marketing ROI. Read on.
01/23/2019 12:49 PM
I Know Content Matters, But I Don't Have Time to Create It!
It's almost become clich? to say, "content is king!", so much so that many have forgotten why it matters.
01/21/2019 11:15 AM
Tips to Help You Put Together an Effective B2B Sales Strategy
If you are a B2B business owner, make sure you reevaluate your sales strategy from time to time. Since this is the age of the Internet, product/service related information is easily available to B2B buyers. Given below are a few tips and tricks that can help you put together a solid sales strategy.
01/21/2019 10:41 AM
5 Smooth Techniques To Land Your First Side Hustle Patron
The simplest advertising competencies you can use to acquire a paying patron to your business, and to be able to come up with passive profits each month. Getting your first paying customer it is tough however when you have the right advertising and marketing competencies and mind-set you'll be able to have many paying customers.
12/26/2018 02:50 PM
Numbers Can Hurt Your Communications Efforts
Many marketers and communicators make extensive use of numbers when trying to reach people. However, that may be a mistake, because much of their audience may not grasp what's being presented. This article explains the concept of numeracy and why understanding it is important to you.
12/17/2018 11:35 AM
Marketing Examples For An In-Home Care Services Company
When marketing an in-home care service, it's important to reach the family members of those who will be paying for the service on an emotional level. One should use various mediums to do this; Radio talk shows, podcasts, YouTube videos, blog posts, websites, etc. Below are some examples that might help you put together an award winning level marketing strategy.
12/12/2018 02:20 PM
Pay Close Attention to Your Competitors
The analysis of your competitors is critical to your success. You will want to keep in mind that you can learn a lot from your competition and they are an essential part of your professional success. Understanding your competitors' strengths and weaknesses will help you to understand what you need to do with your own business.
11/28/2018 03:18 PM
Marketers Need to Know: Where Are They? Where Are They Not?
When I was a student, I must admit I thought it really didn't relate to my (limited) worldview. Since then, I've found how important geography can be for business use, and the many practical uses of this subject are just as relevant as they were when you and I were in school. Be assured that, in the world of growing a business, geography is very practical as a tool for marketing tasks, delivery and scheduling decisions, and optimizing staffing levels.
11/26/2018 01:25 PM
This Truth About Your Impact May Surprise You
Entrepreneurs and leaders are often depicted as rugged individualists. That depiction doesn't reveal the truth about what it takes for you to have real impact.
11/19/2018 02:14 PM
Breaking Down Sales and Marketing
All too commonly, organizations have made the assumption that all salespeople are skilled at marketing and that all marketers are skilled at sales. As a result, they've treated their talent as "multi-purpose" employees, often combining sales and marketing departments in a futile attempt to conserve resources. Surprisingly, this still happens today. Let's take a look at why this is a foolish practice and how businesses are selling themselves short.
11/19/2018 01:00 PM
10 Reasons Why Impact Is Your Competitive Edge
Even if you have a unique product or service, it's inevitable that your company will be joined by others. Your decision to focus on impact provides a unique value proposition.
10/26/2018 12:15 PM
Some Straight Talk on Affiliate Marketing
My wife and daughter are out of town today so I was going to get caught up on my favorite TV shows: Supergirl, Flash, Supernatural and Legion. I definitely like the superhero shows. I grew up watching Christopher Reeve's Superman films and reading comics.
10/26/2018 10:24 AM
Here Are 6 Simple (Not Easy) Steps to Profitable Internet Marketing
I'm feeling rested because I took the week off from working out. My body has gone through some rigorous training the last couple of months and I just felt exhausted. That's usually a sure sign to just take it easy.
10/26/2018 10:24 AM
7 Powerful Strategies to Implement Before You Start Internet Marketing
My wife, daughter and I were just watching World of Dance when a community warning interrupted our relaxation time. There were toxins released into the water, which freaked out my wife. I wasn't worried, of course, but my wife was getting ready to have me take the 30-minute commute to Eugene and have me buy as much water as I could carry!
10/26/2018 10:23 AM
Here's A Quick and Dirty Guide for Selling On eBay
This week I've made it a goal to sell stuff around the house that I don't use. I have an X-Box 360 that's been sitting in a box for over 2 years along with 4 controllers and a bunch of video games. I also have boxes of books I haven't opened in a while.
10/24/2018 11:19 AM
Components of a B2B or B2C MarTech Stack
Google AdWords is a popular advertising service. In fact a lot of contenders of the Stackies 2018 had Google AdWords in their martech stacks. The right advertising campaign or goals will promote your business and so using the right advertising technology is important for your martech stack.
10/15/2018 10:07 AM
3 Things to Consider While Selecting Your Marketing Automation Tools
Marketing automation is a great approachto connecting with your customers in a highly personalized mannerand to increasing your marketing and sales qualified leads. Before you select the right one for your company, figure out what processes work for you and what's holding you back. If you need help in figuring out what marketing automation tools would be ideal for your business, feel free to give us a call or shoot us a mail, and our senior consultants will be happy guide you
10/03/2018 12:47 PM
Congratulations - You're a Life Coach! Now What?
Starting your own business is exciting; especially entering the field of life coaching. You have recognized your ability to inspire others and have committed to bringing your gift to those who need your help.
09/27/2018 12:40 PM
Features and Benefits - Why Understanding the Difference Is Crucial for Your Business
To say that marketing your company has changed from even ten years ago feels a bit like a clich?. We all know that the marketing landscape has changed - I prefer to look at it as "enhanced" because many traditional marketing channels remain powerful (word of mouth for example).
09/24/2018 10:09 AM
5 Surefire Ways To Optimize Your Book's Sell Sheet
In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book's sell sheet is an excellent tool to do this. The sell sheet is a perfect marketing tool for offline AND online marketing - because it's simple to understand, and gets directly to the point. So, here is a short discussion of five certain ways to make your sell sheet a very powerful marketing tool.
09/13/2018 11:14 AM
Back to School - Back to Business!
I don't know about you, but my social media feed has been filled with back to school photos from family and friends. My kids are older, and back to school has lost the fun it used to have, but I love seeing my friends reach the milestones I did!
08/23/2018 10:56 AM
Jump In! How Creating Content Is Like Swimming
I just dropped my daughter off for swim practice at 6:45am! She is starting high school and has never done competitive swimming before, but she signed up for the swim team in order to meet some people and get some great physical activity. Honestly, I am incredibly proud of her for doing this.


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