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Fair Measures Corporation
A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures.
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she wants to be when she grows up. Two weeks ago she knew that she wanted to be a teacher.
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning sales professionals is the difference between features and benefits. All too frequently, sales people list their product or service features, without articulating how those features will ultimately benefit that prospect or customer.
Do You Know Where Your Marketing Dollars Are Going?
We all know the importance of marketing to increasesales and bring in new business.But, do you honestly know where your marketing dollarsare being spent most effectively.
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise's marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity with their internet marketing strategies.
Marketing Success - Marketing Strategy - Brand Identity Guru
Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period.
Postcard Marketing Done Right
Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer.
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now.
Free Marketing Tips
Dumb Excuse #1"I'm not sure I want to invest any money in my internet business right now."Yes, it's sad to say but I hear this one from time to time.
The Value of a Good Sales Letter!
Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over any other promotional material.
The Silver Bullet For Success: Revealed
Looking for the magic formula or the whiz-bang approach that will unlock your business success? Are you willing to pay hundreds for it? How about thousands? Guess what, you are not alone. Just as people, for ages, have searched for the fountain of youth, entrepreneurs and small business owners around the world are looking for the silver bullet for success: that one sure-fire way to achieve the success that they want without doing a thing.
Top 10 Dos and Donts for an Effective Business Referral Network!
Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success".
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it.
The Building Blocks to Effective Marketing
The Building Blocks to Successful MarketingIt's More than Sales and AdvertisingBy Julie ChanceWhether you're a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn't have to cost a fortune and you don't have to be a creative genius.
Take the Test: Do Your Marketing Materials Really Grab Attention?
Today's constant bombardment of marketing messages means your materials must grab your prospects attention in the first few seconds, or your efforts are wasted.How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm's length and answer the following questions:1.
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.Yes, they may be running ads that are pulling in leads or customers.
Trade Show Events - Do's and Don'ts
You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than not that you will be involved in them sooner or later.
How To Recognize Your Niche Marketing Agenda
Starting a business, whether it's retail products orservices, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering.
Celebrity Product Placement: A Primer
With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.The term "Celebrity Product Placement" is used to describe several related techniques, but its definition applies to each: free products are distributed to celebrities in expectation of a promotional benefit.
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