Marketing Information

Marketing Information

Promotional Bags: Your Company Details on Parade


The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion.

Promotional Mugs: Become a Part of the Legendary Coffee Experience


When you want someone to like you, associate yourself with something that they love. Take coffee for instance.

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers


Peek a Boo - We See YouDoes your company have a description for a full-time jobthat says "Stand in the booth and hand out brochures."?Doubt it.

A Complaint? It's a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows


A Complaint? It's a Compliment!What made you mad last week?In the past week, how many times were you upset by something? What action did you take? Complain to the neighbors, make a snide remark to a co-worker, post it on a list or email a group? Did you just gossip or did you try to make it into a positive experience? They say we complain to ten people for every one compliment about a product or service.Did you call the manager of the company, write the company president, email a suggestion for improvement? Probably not.

How You Can Make Money From Competitors Easy


Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable.

Marketing Operations Elevates Public Relations and Communications Professionals


Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership role and spur your company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Management) seeks to improve performance and measure ROI through sustainable processes, best practices and clearly-defined metrics.

Getting Your Marketing Message Across with CD Business Cards


CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces.

Direct Marketing: Overlooked, Underappreciated, and Unstoppable


Every business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby, an age range, a life stage, or a geographic community? Can you break them down into groups? The answers to these questions hold a wealth of information for you.

Fax Marketing : Reaching a New Niche of Customers


Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers.

Knowing Your Customer Is The Key


Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer.

Packaging Made Frozen TV Dinners Possible


I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries.

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2


In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.Now let's take a look at the kind of things you may want to give.

Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process


Want to know the simple way to get all the business you could ever handle? Charge almost nothing.That's the approach employed by busy fools anyway.

Medias Dirty Little Secret


I'm constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to "reach the right people."Why am I amazed?Because they all reach the same people.

These Four Things Will Make Your Direct Marketing Successful


Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong.

More Articles from Marketing Information:
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08/01/2019 08:34 PM
English Essay
Our essays incorporate writing in English for all controls, for example, brain research, advertising, the humanities, history expositions, and most different fields. All English papers have auxiliary, etymological, and hierarchical likenesses and qualities that influence them to emerge from the rest. When writing your paper, you should adhere to the appointed subject.
08/01/2019 08:25 PM
Simple, Yet Effective Ways to Achieve Inventory Control
Goospares We believe that every scarce resource has a value to find a potential application than to be used as a scrap. Goospares would be a dedicated virtual marketplace for business units to trade their excess,unused and obsolete inventory. Inventory control can be defined as the coordination and continuous supervision of the supply, storage, distribution, and recording of inventory to maintain quantities, adequate for current needs of the customer without tying up excessive working capital in inventory.
08/01/2019 08:24 PM
How to Create Effective Website Content?
Content really works if written properly. Making outstanding content is possible with continuous practice and efforts. Some people say "content is kind", but I would say, content is oxygen for your business. Create valuable content and use it effectively, you can definitely make a big success in your business.
08/01/2019 08:22 PM
Las Vegas SEO
SEO is a process by which website information is manipulated in order to increase rankings positions on search engines. The process is used by businesses to increase exposure to potential customers. Local SEO is the inclusion of an area into the SEO process.
08/01/2019 08:00 PM
How to Use Inbound Vs Outbound Marketing [Complete Guide]
Combining inbound methodologies and outbound marketing techniques in your marketing mix is not always easy, but is usually worth it. By defining the correct balance between the pull techniques of inbound and the push techniques of outbound, you can combine both to create an optimized lead nurturing and conversion process. It all depends on how well you know your target audience, and how willing you are to make the effort to cater to their needs along the journey down the funnel.
08/01/2019 07:33 PM
Why Digital Marketing Is a Must for Your Gold Coast Business
Digital marketing, also known as online or internet marketing, is fast becoming the number one way to advertise your business to potential customers. If you have a small or medium-sized business located on the Gold Coast, the rewards for investing in digital marketing are enormous. In a recent online survey, 75% of small business owners stated that internet marketing had proven very effective at attracting new customers.
08/01/2019 07:33 PM
The Need for a Gold Coast Digital Marketing Agency
A Gold Coast online marketing agency helps you strengthen your online presence and attract customers living in and around your locality. How?
08/01/2019 07:33 PM
Effective Digital Marketing Strategies
Is SEO the only type of digital marketing? Have a look at the alternatives which can increase your marketing strategy.
08/01/2019 06:49 PM
Marketing Opportunities Knock When Grocers Cease Plastic Bagging
As retailers become more environmentally conscious and prohibit the use of plastic bags, an opportunity arises for business to take the lead and give away non-disposable, vinyl or biodegradable market bags to promote their products and services. Recently Sobeys grocery conglomerate unveiled its new policy of not packing groceries in plastic. The program will extend to other chains under its umbrella. Consumers have begun to seek alternatives, and giving them market bags with company advertising, helps the environment, and perhaps just as importantly, the bottom line of those willing to pay for market bag production.
07/25/2019 12:19 PM
How to Optimise Your Small Business Sales Funnels
Many small business owners in the UK struggle with adding people to their digital sales funnels. They are unable to use the tools and software they use, and are afraid of implementing a system. Below you will find out how to improve your small business sales funnel conversions.
07/18/2019 11:28 AM
Customers: Love Your BRAND
Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words..
07/08/2019 12:46 PM
Won't Turn Pink In The Can
There's an apocryphal story about a tuna cannery at the turn of the 20th century. How do you position tuna against the much more popular canned salmon? You tell the truth, and create a position statement.
06/06/2019 03:08 PM
4 Reasons Why Digital Marketing Is Important for Small Businesses
83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No".
06/06/2019 03:00 PM
Where Refrigerators Go to Die
We are constantly told if we don't keep up with technology our businesses will fall behind. Where early innovators are quick to embrace the latest labor-saving equipment or software, others still trail the field, hanging on to the last breath until they themselves run the risk of becoming obsolete.
06/04/2019 10:54 AM
Impact of Shift to Polymeric Cables on DC and AC Cable Accessories
In the arena of power transmission, there has been a continual shift from paper cable technology to polymeric-insulated cable technology. However, technicians are still not very certain when it comes to making a right choice between the two of them for their application.
06/04/2019 09:41 AM
Nine Ways to Make Your Business Visible
Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.
06/04/2019 09:38 AM
Marketing With Logic and Emotion
A couple days ago our refrigerator conked out. A repairman showed up today to take a look. The verdict?
06/04/2019 09:36 AM
What a Sasquatch Can Teach You About Attracting Clients
"Nobody likes sleeping on a plastic bag! Other protectors turn your bed crinkly or stiff and they make your mattress noisy, hot and uncomfortable - like a Nickleback concert - or the first year of my marriage!
05/30/2019 10:37 AM
Law 1 - YOU Are the Killer App
This article is the second in an eight-article series on the Seven Laws of Marketing. See the first article at this link.
05/29/2019 05:25 PM
Myths and Truths About Marketing to Millennials
When it comes to marketing tactics and what supposedly works and what doesn't, it can be hard to cut through the myths to get to the facts. If you're trying to market to millennials, here are some important truths you need to keep in mind when creating your campaigns.
05/28/2019 09:22 AM
The 7 Laws of Attracting Your Ideal Clients
A good story has three parts: 1. The original situation of the client, 2. What you did to help them, 3. The results the client realized from working with you.
05/27/2019 04:02 PM
Money - Increase Your Sales by Adding Bonuses
In a practice known as the "baker's dozen" a baker throws in an extra muffin or cinnamon roll when you buy 12. We all love to receive some kind of bonus when we buy a product. But we tend to underestimate how powerful this tool can be to increasing sales.
05/24/2019 12:45 PM
Money - Discovering Your True Value
Today's article is the second in a multi-part series on making more money in your business. The main reason I'm writing this series on making more money is that, in my experience, most independent professionals are simply undercharging for their services. Last week I talked about how limiting beliefs about money may be holding you back.
05/24/2019 12:44 PM
Money - And How to Make More of It
I don't know many independent professionals who wouldn't like to make more money. It seems so simple. Ultimately there are only four ways to make more money in your business: 1.
05/23/2019 01:57 PM
What's the Hardest Part of Marketing Yourself?
Your prospects are not looking for perfection from you; they're looking for assistance and value. If you've got that, perfection is virtually irrelevant.
05/23/2019 01:56 PM
Website Insights for a Site That Attracts More Clients
Virtually all my business over the past 20 years has come from email promotions to those who joined the list on my website. When you don't have a list, you severely limit your marketing possibilities.
05/20/2019 10:45 AM
Directory Websites Listings On Google Need Cleaning Up Big Time
As a start-up consultant I often find myself putting in a little extra effort when it comes to getting the ball rolling. Why, you ask? It's simple, start-ups only succeed when everyone gives 110% and sometimes even that isn't enough. Anyway, let me tell you of a rather enlightening experience I recently had when helping a new company with their grass-roots marketing campaign. First we sat the team down and explained how we were going to do some cold-calling; phone, person-to-person meetings. Really getting out there and going for it, leaving no stone unturned.
05/17/2019 03:19 PM
Fighting Truthiness and Hype in Marketing
In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, "truthiness." Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts. Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions.
05/17/2019 03:13 PM
How to Use Follow-Up to Renew Old Clients
Instead, you want to get into present time and find out about them. And this is definitely the most important part of the call.
05/16/2019 12:00 PM
14 Ways to Improve Your Email Marketing
Email marketing is a cost effective way for small business to get their message across to prospective customers. Whether you are trying to increase click through rates (CTR) to your website or ecommerce store, increase your email open rates or boost the number of times an email is shared, there are some things to keep in mind to help you improve your approach. It's a good way to engage with past, present and future customers.
05/16/2019 11:59 AM
How to Find Your Marketing Sweet Spot
Ever feel you're making a lot of forward progress but don't really know where you're going? Today a client brought this up in an email to me. She's been doing great at attracting new clients but wants to get a different kind of client and is not sure of her direction.
05/16/2019 11:55 AM
Why Nobody Is Reading Your Marketing Content
Almost every week I'm telling a client that there's a big problem with their marketing content. It's not the subject matter, their writing style, their grammar, or even typos. The problem is that their content is simply hard to read because of the way it's formatted.
05/14/2019 03:42 PM
10 Obsessive Ways You're Undermining Your Business
Roger is an independent professional creative, much like you and me. He does his own specialized version of consulting, coaching, and training. Roger is great at what he does and has had many successes, but he often feels unfulfilled and dissatisfied with the progress of his business and marketing.
05/13/2019 01:45 PM
How to Make Your Outreach Campaign Work
I was speaking to a client last week about her marketing plan. She had developed a somewhat complicated plan to get the attention of her prospective clients. It had to do with networking within an organization, getting attention and credibility and then setting up appointments with those she met.
05/09/2019 03:27 PM
Marketing A Business - How To Market A Business On A Small Budget
Starting a business takes a huge amount of cash. The more you can save, the better. Here are some alternatives to help you create some buzz for your business on a budget.
05/09/2019 03:27 PM
The No Joke System for Attracting Clients
A few months ago I re-tooled my system for teaching people to attract new clients. It's a new take on an old approach. I called it ABDO - Attention-Based Direct Outreach.
05/09/2019 09:17 AM
The Long Lost Art of Being Discovered
One of the most of fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab's drug store in Hollywood, by director Mervyn Le Roy in 1936. Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab's, but at the Top Hat Caf?. Nevertheless, this legendary story gave rise to the American myth that "anybody can be discovered, anyone can be successful because of a stroke of luck and the right connections.
05/07/2019 02:10 PM
For GOD's Sake, Just Try Something New!
I really admire successful people. And over the years, I've studied many of them, read their biographies and books and tried to emulate their strategies. These books have helped me, but it wasn't their strategies that gave me the most valuable insights.
05/07/2019 01:10 PM
Is Your Business a "Service" or a "Brand"?
New cell phones were no longer compared to wired phones, but to other cell phones. And what was emphasized were all the new features of that cell phone.
05/07/2019 10:59 AM
Working Your Business From the Zone of Genius
In my experience, there are several more than four. The following are the ones I'm most familiar with, for myself and with client's I've worked with.
05/06/2019 02:57 PM
The Amazing Power of Accountability
I found myself saying to Keith, "OK, I'll go to the gym 3 times a week, starting on Friday. And since that time, almost three weeks ago, I've gone eight times. I do a one-hour circuit using the gym's weight machines.
05/06/2019 02:52 PM
A Guarantee: The Most Powerful Brand for Your Business
I'm currently working with a client right now who does high-end sales training. And we're currently working on the messaging for his website. In the course of our conversations he mentioned that 82% of his clients got a 10:1 ROI on their training investment.
04/30/2019 04:09 PM
The Genius Formula: Plan, Promise, Schedule
The good news is that research has shown exactly what it does take to establish a new positive habit. And it's so simple that most people have missed or disregarded it.
04/30/2019 04:08 PM
Stop an Addictive Habit - And Replace It With an Inspiring One
If James Clear, doesn't float your boat, just use the search function on Medium to find articles on any topic under the sun. Just avoid the political ones! (However, even on that topic, you'll find more interesting, thought-provoking articles than on most news sites.)
04/30/2019 03:59 PM
The Hardest Thing About Being Self-Employed
I rarely travel anywhere for business and meet all my clients by phone or video conference. And email is my preferred communication medium. A perfect set-up for an introvert like me.
04/30/2019 03:57 PM
ChatBot Marketing With Aritificial Intelligence
ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company's marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.
04/30/2019 03:55 PM
Why Most Online Marketing Is a Waste of Time - What Works Instead
These days, when it comes to growing your business, all you hear about is online marketing. And it's what everyone would like to use to attract more of their ideal clients. After all, if more prospective clients simply found your website online, you'd get more business, right?
04/26/2019 09:15 AM
How to Get More Email Response
One of the most successful participants was a career coach who worked with doctors and had also been a practicing doctor herself. She contacted past colleagues by email and phone and was successful in doubling her practice in about three months.
04/24/2019 12:04 PM
3 Steps to Influence Your Personal Brand & Become a Thought Leader
Thought leadership is not just about being known - it's being known to make a difference. Here are 3 steps you can take to gain credibility, influence your industry, and be recognized as a thought leader.
04/24/2019 11:55 AM
How to Successfully Meet the Three Biggest Marketing Challenges
One way to zero in on the value of your service is to define the top three attributes your service possesses. One or two is not enough; five or six tends to dilute your message.


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